We love partnering with boutiques, gift shops, concept stores, and online retailers that want to bring something unique to their customers. Our Italian charm bracelet collection is available for wholesale purchase, making it easy for shops to offer high-quality products while giving customers the chance to create their own personalized pieces.
Here’s what we’ll cover on this page:
- An introduction to Italian charm bracelets
- Our collection
- How it works
- Why your customers will love them
- Wholesale details
- As seen in Vogue
- Hear it from our charm lovers
- Social media & lookbook
- Get in touch
- About us
An introduction to Italian charm bracelets
Italian charms are small individual links that connect together and form a bracelet. To complete one bracelet, 18 to 20 charms are typically needed.
Each charm is unique. Some show icons, others show flags, quotes, or symbols. Together they allow customers to create something deeply personal. A charm bracelet can tell a story, reflect a journey, follow a color theme, or express a person’s style.
Originally Italian charms came from Italy, which is how they got their name. Our products are not manufactured in Italy, but remain inspired by this original tradition.
We began with charms and bracelets, and we are proud that our collection has since grown to include customizable watches, Apple Watch straps, and keychains.
Get in touchOur collection
We offer a wide variety of high-quality stainless steel products that are waterproof and made to last.
How to create your bracelet
Everything you need to get started. View the full guide for videos, our size chart, and more.
1. Measure your wrist
Measure your wrist and use our size chart to find your best fit. Around 18-20 charms works for most wrists, but a few extras are always nice for swapping, styling, and adding more to your story later.
2. Choose your charms
Explore 2,000+ charms and choose the ones that mean something to you. From initials and symbols to hobbies, travels, and little memories. Every charm adds a piece to your story.
3. Build your bracelet
Use our tool to click your charms together in your favorite order. Take your time arranging each piece until your bracelet feels just right. Our videos show you exactly how it works.
4. Wear your story
Once your bracelet is ready, it is only the beginning. Wear it, style it, and keep adding new charms as your memories, outfits, and collection grow.
Why your customers will love them
Over 2,000 charms are available, offering endless combinations.
Fully customizable products: charms, bracelets, watches, Apple Watch straps, and keychains.
Stainless steel, waterproof, and of the highest quality.
A trend making a strong comeback and highly popular.
Charm bracelets are the most thoughtful, personal, and unique gifts your customers can give.
Proven to perform well during seasonal peaks, including Black Friday and the holiday season.
Wholesale details
Products
All products on our website are available for wholesale purchase. There’s no minimum per product, so you can mix and match freely. We also offer a tailored selection service, where we can create a custom assortment based on your needs, quantities, or budget.
Special pricing
We offer competitive wholesale prices starting from $700 per order, with additional discounts depending on order size. Contact us directly for detailed pricing information.
How to order
Wholesale orders are placed through our dedicated B2B environment, which works just like our regular website but displays your wholesale prices automatically.
Contact us to request wholesale access. We will add you as a B2B customer and send you an email to verify your account. Once logged in, you can browse our full collection, add the products and quantities you want to your cart, and see your wholesale pricing directly.
We will then review your order, confirm stock availability, and check whether any additional volume discounts can be applied.
Once everything is confirmed, we will send you the final order details and payment instructions.
Payment
Payment terms are flexible and can be discussed to find an arrangement that works best for both parties.
Shipping
International shipping and customs duties are fully covered by us. Delivery takes up to 15 business days, depending on the order size and destination.
British Vogue 2025 (Aug, Sep, Oct)
We’re proud to have been featured in British Vogue, one of the world’s most iconic fashion magazines. This recognition shows the relevance and strong appeal of our collection in the market.
What our customers say
We’ve received so much wonderful feedback on Trustpilot. Here are a few highlights from over 300 five-star reviews, showing just how much people love our charms.
Emma M.
I love the variety
I loved how much variety there was with the charms! I truly feel connected to my bracelet, as I was able to find the right charm for everything I wanted. Shipping was quick and easy. I will 100% be buying from here again! Thank you
Eva M.
Very happy!!!
I received my first gold Italian bracelet today with 9 charms to get me started. I am in love with this bracelet and how personal the charms have made it feel. I will definitely have to purchase the watch next. 10/10 from me :)
Kathryn W.
A real win for the teen in your life
My daughter is loving her bracelet and all the lovely charms. All her friends ask about it. Fun and sentimental, and so easy to change it up or mark an occasion. Delivery is always quick and simple. Would highly recommend.
Julia J.
This is my go-to charm seller
This is my go-to charm seller. Great prices, lovely nomination charms, and also sooo sweet when you receive your purchase, as they are very kind too.
❤️❤️
Devlin G.
Great service
Great service. Easy to order and very quick delivery. Fantastic quality and prices.
I was sent a free charm to say thank you for ordering. I will be ordering from them again and would recommend to family and friends.
Suzy S.
I love it so much
I love it so much. The order came quickly, and the charms were so cute that I couldn’t resist ordering more.
Highly recommend :)
Elizabeth S.
I absolutely love this charm company
I absolutely love this charm company! They are cute, pretty, and made with detail and quality.
I will definitely purchase more charms!
Eirini T.
The package arrived quickly
The package arrived quickly, and the packaging was amazing. The charms are really cute, and it came with an extra charm as a gift! The quality is also excellent, and I have been wearing it every day.
John S.
I absolutely love them
I absolutely love them. Easy to order, great quality, and fast delivery. I have lots more on my wishlist, so I will be making another order very soon. Thank you for the thank you gift too.
Loved by our community 🤎
For inspiration, styling ideas, and to see our products in action, visit our socials. Think of these platforms as a digital lookbook, where you can explore different ways to style and present our collection.
Contact us
Get in touch
We are here to help you bring something unique into your store. Whether you run a boutique, a gift shop, a concept store, or an online shop, our customizable products make a great addition to your assortment.
Your contact for wholesale orders is Anna Norton, co-owner of MyItalianBracelet. Anna personally handles wholesale inquiries, guiding you through the process and helping you choose the perfect products for your shop.
Fill out the contact form or email contact@myitalianbracelet.com with any questions or ideas.
About us
MyItalianBracelet was founded by Max and Anna. Inspired by the idea of personal charm bracelets symbolizing special moments, we created a platform where anyone can easily shop high-quality charms. Join them on their journey to spread love, memories, and style, one charm at a time.
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