We love partnering with boutiques, gift shops, concept stores, and online retailers that want to bring something unique to their customers. Our Italian charm bracelet collection is available for wholesale purchase, making it easy for shops to offer high-quality products while giving customers the chance to create their own personalized pieces.
Here’s what we’ll cover on this page:
- An introduction to Italian charm bracelets
- Our collection
- How it works
- Why your customers will love them
- Wholesale details
- As seen in Vogue
- Hear it from our charm lovers
- Social media & lookbook
- Get in touch
- About us
An introduction to Italian charm bracelets
Italian charms are small individual links that connect together and form a bracelet. To complete one bracelet, 18 to 20 charms are typically needed.
Each charm is unique. Some show icons, others show flags, quotes, or symbols. Together they allow customers to create something deeply personal. A charm bracelet can tell a story, reflect a journey, follow a color theme, or express a person’s style.
Originally Italian charms came from Italy, which is how they got their name. Our products are not manufactured in Italy, but remain inspired by this original tradition.
We began with charms and bracelets, and we are proud that our collection has since grown to include customizable watches, Apple Watch straps, and keychains.
Get in touchOur collection
We offer a wide variety of high-quality stainless steel products that are waterproof and made to last.
How it works
In just a few steps, we’ll show you how to create your dream bracelet.
1. Measure your wrist
The average bracelet consists of 18–20 charms. To help customers find their perfect fit, use our size guide to determine how many charms they need. This makes the starting point clear and simple for everyone.
2. Choose your charms
Select from our wide collection of stainless steel charms to create the perfect assortment. Mix bestsellers with unique designs and seasonal pieces. Customers can start with a base bracelet or build their own from scratch.
3. Build your bracelet
Charms easily connect to create a fully customizable bracelet. They can be arranged in any order, encouraging creativity and personal expression. A tool makes the process even easier.
4. Wear it!
The moment everyone looks forward to: wearing a bracelet that tells a personal story. Italian charm bracelets are designed to grow over time, making them perfect for collecting, gifting, and coming back for more.
Why your customers will love them
Over 2,000 charms are available, offering endless combinations.
Fully customizable products: charms, bracelets, watches, Apple Watch straps, and keychains.
Stainless steel, waterproof, and of the highest quality.
A trend making a strong comeback and highly popular.
Charm bracelets are the most thoughtful, personal, and unique gifts your customers can give.
Proven to perform well during seasonal peaks, including Black Friday and the holiday season.
Wholesale details
Products
All products on our website are available for wholesale purchase. There’s no minimum per product, so you can mix and match freely. We also offer a tailored selection service, where we can create a custom assortment based on your needs, quantities, or budget.
Special pricing
We offer competitive wholesale prices starting from $700 per order, with additional discounts depending on order size. Contact us directly for detailed pricing information.
How to order
There are two ways to place a wholesale order:
1. Directly through our website
- Fill your shopping cart with the products and quantities you want.
- At checkout, enter your email address.
- Send us a quick email to let us know you’ve done this. We will apply the wholesale pricing in our system and send you a discount code. You can then complete your order directly on the website using this code.
2. Using a product list
- Create a file, for example an Excel sheet, with all the products and quantities you want to order.
- Share this file with us, and we will calculate the wholesale prices, apply the discount, and prepare an invoice.
You can use whichever option is easiest for your business.
Payment
Payment terms are flexible and can be discussed to find an arrangement that works best for both parties.
Shipping
International shipping and customs duties are fully covered by us. Delivery takes up to 15 business days, depending on the order size and destination.
British Vogue 2025 (Aug, Sep, Oct)
We’re proud to have been featured in British Vogue, one of the world’s most iconic fashion magazines. This recognition shows the relevance and strong appeal of our collection in the market.
Hear it from our charm lovers
We’ve received so much wonderful feedback on Trustpilot. Here are a few highlights from over 300 five-star reviews, showing just how much people love our charms.
Haley
A bracelet just for YOU
My Italian bracelet was made just for me, literally! Every single charm has a meaning behind it from my three cherries (my two sisters and I) to my favorite flower (Lillie’s) and my charms connect perfectly...
Chloe
Represented by your jewellery
I always wanted my own personalised bracelet! this website was perfect and was so fun picking out different colours and charms for my bracelet which would represent my personality:)
Nunye
Gorgeous Charms
This is my second time ordering from this website and I am super happy with these charms. As stated they are stainless steel, I have worn this swimming in the ocean and also doing dishes etc...
Emily
amazing!!!
placed 2 orders now, one for me & one for my boyfriend & cannot fault this company!!! received a freebie charm with both orders & my bracelet is the most beautiful thing ever!! worth every penny :)
Ramsey
Beautiful charms
The charms are all beautiful and look just like the photos. There are so many charms with lovely designs to choose from, I bought more than what I intended after seeing them. They are easy to attach and take apart...
Olivia
AMAZING
I'd been wanting one of these bracelets for so long and decided to order one from here and I LOVE IT! the quality is amazing and it even came with an extra charm. 10/10
Robs
unreal service and charms
my go to place for charms now!! unbelievably prices, i got 4 charms and when they were delivered i had received a free charm and speedy delivery all for £17… unreal!...
Mary
Beautiful bracelet
I was so excited to receive my bracelet! It’s just as stunning as the photos and putting it together was fun. I love all the possibilities of rearranging charms and the yellow gold options are my favorite...
Consumer
My italian culture experience
To start off, when i had gotten the inspo of the italian bracket i looked them up and seen how much of a history they have. Trying to keep that same level of detail i wanted to get one that as is as if it was homemade...
Amy
This company is helping create memories…
This company is helping create memories on a beautiful budget and these charms and bracelets are my absolute favourite.
Contact us
Get in touch
We are here to help you bring something unique into your store. Whether you run a boutique, a gift shop, a concept store, or an online shop, our customizable products make a great addition to your assortment.
Your contact for wholesale orders is Anna Norton, co-owner of MyItalianBracelet. Anna personally handles wholesale inquiries, guiding you through the process and helping you choose the perfect products for your shop.
Fill out the contact form or email contact@myitalianbracelet.com with any questions or ideas.
About us
MyItalianBracelet was founded by Max and Anna. Inspired by the idea of personal charm bracelets symbolizing special moments, we created a platform where anyone can easily shop high-quality charms. Join them on their journey to spread love, memories, and style, one charm at a time.
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